Periodically I fall down the Facebook analytics rabbit hole. Typically, when I see or suspect a new trend in the total distribution of my posts on the platform. In this case, I’d been noticing a significant downward trend on my Steve Baker - The Pragmatic Constitutionalist Facebook Page, in just the last month.
Interestingly, I recently received a new “Rising Creator” acknowledgment from Facebook, (on May 16), in which they said I’d been meeting their “integrity guidelines.” Since then, I’ve received no fact-check or misinformation penalties. Yet, my total reach and “impressions” per post trend have been going down.
“Impressions” are the number of times any post to a Facebook Page has “entered a person's screen.” Essentially, this is the key metric by which to observe the extent the algorithms are allowing posts to be distributed to Page Followers, and secondarily, to others through “shares.”
Following is a detailed list of how many impressions there were on each of my posts for the last month, including the type of post those impressions came from. (May 3rd through June 3rd.) There were many other posts that I made by sharing content from other Facebook pages, but FB does not provide “impression” and other “insights” from content shared from other pages. There were 49 of these direct posts in the last month.
After viewing this list, you’ll see that I’ve broken down the average impression attained from each type of post. (Math and social media nerds will find this interesting, and other Page owners may find this information valuable.)
It should be noted that back when my FB Page only had half of its current number of Followers, the average reach per post was approximately 150,000 views. Today, it is only just over 2,500 per post. (Seriously . . . my per-post reach used to be 750%, on average, of my total number of Followers. Now, it’s about 6% on average.) This severe “throttling” of Page and Post reach began just after the 2016 election, then accelerated during the early days of the pandemic and the severe “fact-checking” regime. Even though FB says my Page now meets their “integrity guidelines,” they are again continuing to squash the reach even further — for unknown reasons. You’ll see that in my synopsis below this list.
Impressions - Type of Post (49 posts, going backward from June 3 to May 3):
104 - The American Mind link
3,613 - Text only, with a link in the comment section
495 - Rumble link
227 - Epoch Times link
822 - Text, with photo
496 - Christianity Today link
799 - Vice link
508 - Daily Caller link
1,487 - Text only, with a link in the comment section
352 - TPC Locals link
3,445 - Text only, with a link in the comment section
1,058 - Text only, with a link in the comment section
909 - TPC Locals link
1,153 - Text, with photo
642 - TPC Locals link
935 - Text, with photo
9,704 - Text, with photo
1,602 - Photo only
1,580 - Text, with photo
4,775 - Photo only
550 - TNN Live link
4,073 - Photo only
5,567 - Text, with photo
730 - TPC Locals link
900 - TPC Locals link
4,483 - Photo only
1,376 - Text, with photo, and link in comments
2,282 - Photo only
668 - Rumble link
859 - TPC Locals link
1,373 - Text, with photo, and link in comments
751 - TPC Locals link
3,561 - Photo only
7,358 - Text, with photo
873 - Twitter link
1,130 - TPC Locals link
574 - Washington Times links
7,391 - Text, with photo, and link in comments
2,333 - Photo only
7,058 - Photo only
6,744 - Text only, with a link in the comment section
909 - TPC Locals link
4,662 - Text, with photo
3,139 - Photo only
1,715 - NBC News link
1,931 - Text, with photo
5,216 - Text, with photo
10,544 - Text only
875 - TNN Live link
*49 total posts garnered 124,331 impressions (2,537 average per post)
My suspicions of recently enhanced algorithm throttling are confirmed:
*Last 24 posts - 45,626 reach (1,901 average per post)
*Previous 24 posts - 77,830 reach (3,242 average per post)
This is a 41% drop in impressions per post during the second half of the last month’s posts.
Now, a breakdown of the impressions made by each type of post, in ascending order of the average number of impressions per type:
*Total of 7 ‘right-wing’ media links - 3,334 (476 average per post)
*Total of 2 Rumble links - 1,163 (582 average per post)
*Total of 20 outside links (all types) - 15,066 (753 average per post)
*Total of 9 TPC Locals links (my own blog) - 7,182 (798 average per post)
*Total of 2 ‘left-wing’ media links - 2,514 (1,257 average per post)
*Total of 5 text only, with a link in the comment section - 16,347 (3,269 average per post)
*Total of 3 text, with photo, and link in comments - 10,140 (3,380 average per post)
*Total of 9 photo only - 33,306 (3,701 average per post)
*Total of 10 text, with photo - 38,928 (3,893 average per post)
*Total of 1 text only post- 10,544 (This was a ‘test’ question asking if people were seeing the post, so not likely an indication of anything.)
Summary observations:
*Any post that links to content outside of Facebook is much more severely throttled. Even to the Page owner’s own blog or website. (Page owners have known this for many years.)
*Posts made — with text only or text with a photo — that then include the outside article link in the comment sections, increase the number of impressions by about 4 to 7 times the number of posts that have the same link in the main post field. (That trick still works, but I’ve also noticed FB seems to be catching on to this tactic, and that average is dropping. I typically post the same article or video link both ways.)
*Photos, screenshots, and memes almost always garner significantly more impressions than links of any kind.
*Links to left-wing news agencies get about three times more impressions than do links to right-wing news agencies. (Surprised?)
In closing, it seems the ‘glory days’ of Facebook’s political and news-oriented Pages are over. I know other types of non-political Page content creators — who have far fewer Followers — that still see their individual posts garnering hundreds of thousands, or even millions of impressions. Then, some of the more right-wing news agencies, like The Epoch Times, have millions of Followers and see less traffic than my Page of only 40,000 followers. (That should tell you all you need to know about Facebook’s discriminatory algorithms.)
There are better places to follow my content!
Please consider joining our Locals community. As a free subscriber, or as a supporting member, you won’t miss anything if you set it up to receive notifications via either email or the phone app. No throttling and your information is never sold by Locals to a 3rd-party. On your browser go to:
Or, download the app to your device and use the handle:
@TPC4USA
And, of course, I’m now finally super active on Elon’s new Twitter. Same handle:
@TPC4USA
Those are the only two platforms where I now engage and interact with TPC readers and followers. I hope you join me on both. (I also post to MeWe, Gab, and TruthSocial.)
AND . . . if you know of any other tricks to get around FB’s reach restrictions . . . PLEASE let me know!